Launching early January 2027. With 500 founder seats, the waitlist gets first access.

Launching early January 2027. With 500 founder seats, the waitlist gets first access.

Gamified Fitness For Gamers, By Gamers

Gamified Fitness For Gamers, By Gamers

Get in shape by playing an RPG-style game.

Eight years helping over 3,000 gamers get in better shape showed us what was missing. Now we’re building it, and the waitlist sees it first.

Eight years helping over 3,000 gamers get in better shape showed us what was missing. Now we’re building it, and the waitlist sees it first.

Get on the list.

Just 500 founder seats when we open the gates, and the list gets first access.

Expected: January 2027

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A First Glimpse

A First Glimpse

Weight loss happens in the kitchen. Muscle gain happens in the gym.

And it all comes together in the lab: your plan, your habits, your progress.

1

Lose weight

Without banning the food you like.

2

Build muscle

Training that starts where you are.

3

Get in shape

Small habits that add up to real change.

A hand-drawn diner in the game, burgers and fries on the menu board

The Kitchen

The game's hand-drawn gym: a squat rack, a bench and dumbbells

The Gym

A hand-drawn office in the game, charts of progress on the walls

The Lab

1

Lose weight

Without banning the food you like.

2

Build muscle

Training that starts where you are.

3

Get in shape

Small habits that add up to real change.

A hand-drawn diner in the game, burgers and fries on the menu board

The Kitchen

The game's hand-drawn gym: a squat rack, a bench and dumbbells

The Gym

A hand-drawn office in the game, charts of progress on the walls

The Lab

1

Lose weight

2

Build muscle

3

Get in shape

A hand-drawn diner in the game, burgers and fries on the menu board

The Kitchen

The game's hand-drawn gym: a squat rack, a bench and dumbbells

The Gym

A hand-drawn office in the game, charts of progress on the walls

The Lab

Without banning the food you like.

What the waitlist unlocks

Four things only people on the list get.

Four things only people on the list get.

The founder seats, first

The founder seats, first

First access to the 500 founder seats, before anyone else can buy.

First access to the 500 founder seats, before anyone else can buy.

The first look

The first look

You see the game before the public does.

You see the game before the public does.

A chance to test it

A chance to test it

The first people to test the game are picked from the list.

The first people to test the game are picked from the list.

Behind the scenes

Behind the scenes

Emails from us while we build the game, showing what we're making.

Emails from us while we build the game, showing what we're making.

Join The Waitlist

Join The Waitlist

From Our Coaching

From Our Coaching

What's the gossip about?

Real gamers we coached. None of these had to flip their lives upside down, and what worked for them is going into the game.

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    Before

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    After

    Victoria

    Victoria

    −36 kg

    Told for years to quit gaming to get healthy. Didn't.

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    Before

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    After

    Nick

    Nick

    98 → 80 kg

    12 weeks. And now, a year later, still lifting.

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    Before

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    After

    Chloe

    Chloe

    −11 kg

    Took four months. New mum, full-time job.

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    Before

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    After

    Kasper

    Kasper

    Fat ↓ Muscle ↑

    From dad to superdad version 2.0

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    Before

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    After

    Scott

    Scott

    −33 kg

    Found us during a Race To World First. Never looked back.

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    Before

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    After

    Adrian

    Adrian

    −25 kg

    Got lean for the big wedding day.

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    Before

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    After

    Robert

    Robert

    −89 kg

    Won his life back from 187 to 98kg

  • Photo

    Before

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    After

    Kasper H.

    Kasper H.

    180 → 98 kg

    Boosted confidence 10x

  • Photo

    Before

    Photo

    After

    Hasse

    Hasse

    -30g

    Dad + gaming life, upgraded.

  • Photo

    Before

    Photo

    After

    Ali

    Ali

    +12kg

    Weight and muscle gain

Who's Building It

Who's Building It

Real gamers who coach fitness.

Most coaches don't get gamers. We live in both worlds, and for eight years we've helped over 3,000 gamers get in better shape.

Founder and head coach

Founder and head coach

Founder and head coach

Co-founder and coach

Co-founder and coach

Co-founder and coach

Coach

Coach

Coach

A Quick Check

A Quick Check

Is our coming chapter for you? Be honest.

Three questions about your health and your week, thirty seconds. We’ll tell you straight whether what we do, and what comes next, is built for someone like you.

Question 1 of 3

Where is your health at right now?

Pick the one that's closest. Nobody's judging.

Question 1 of 3

Where is your health at right now?

Pick the one that's closest. Nobody's judging.

Before you sign up

Does the waitlist cost anything?

No. Joining is free.

What happens after I sign up?

Your first sneak peek arrives by email, and you'll see the rest before the public does.

Do I get anything for joining early?

Yes. First access to the founder seats, which come with founder-only extras. What they are stays secret.

What's a founder seat?

One of only 500 spots at launch. The list gets them first.

Who is it for?

Gamers who want to lose weight or build muscle, and are done with boring plans from influencers living a different life.

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The Waitlist

The Waitlist

Want in?

You've seen a glimpse of getting in shape by playing a game. The first look, the first testers and the 500 founder seats go to the list first.

You've seen a glimpse of getting in shape by playing a game. The first look, the first testers and the 500 founder seats go to the list first.

Get in before the doors open.

The waitlist hears first, before anyone else does.

Expected: January 2027